Maximino built his foundation in the commercial epicenter of global beauty. For over a decade, he designed fashion collateral for cosmetic houses including Dior, Estée Lauder, Sanofi, Aramis, and MAC. Behind the scenes of major New York City launches, he developed a highly disciplined “nose,” ensuring the new fragrance profiles not just the prototype bottles drove his visual designs. 

From Aesthetics to Energetics While commercial beauty focused on external projection, Maximino spent 40 years mastering the internal landscape. As a teacher of energy work, somatic breath, and harmonic overtone singing, he understood the body requires physical anchors to achieve stillness. 

The Synthesis: Holy Fragrance Holy is the inevitable convergence of beauty and spirituality. Maximino views formulation as a biological tool, not a cosmetic exercise. He engineered the eight-botanical Holy accord to utilize olfactory sensors to instantly command the nervous system, establishing a grounded state of beingness where conscious action and deep well-being can settle.